Language Style

1. INTRODUCTION

1.1 Background of the Study

People use language in their everyday conversation to share ideas,

information, and knowledge. Without language as the means of communication, it

would be difficult, probably impossible for people to express their wants.

Moreover each person has his/her own styles in order to express what he / she

wants to share and it will be easier for the addressees to understand the

addressers’ idea if they are familiar with the addressers’ language style. As we

know nobody speaks the same style even though he/she speaks the same language.

Thus, actually language style makes one person different from other person, for

example, political campaign slogans during the political campaign period. Every

political party has a different language style in making its campaign slogan so that

each political party has its own specific language style. Persuading people to vote

for a certain political party is a vital part of the political process and usually they

use campaign slogan.